2013 Annual Report: Member Engagement and Unity – Academy Membership is Vibrant and Engaged
During the challenging economic times of the past few years, the Academy’s membership has remained strong with nearly 12,000 members! This is a remarkable accomplishment, given that many who belong to professional membership associations in other industries, due to personal financial constraints, must make the tough choice to remain a member or discontinue their membership. Our members have opted to keep their Academy strong and get involved. In fact, our retention of members from year-to-year averages about 97 percent. That, combined with a steady increase in the number of new members who join us each year, equates to a vibrant membership base. By constantly striving to improve the member experience and provide meaningful engagement opportunities, more members are finding increased relevance in what we do, and more opportunities to share their expertise and hone their leadership skills. In the past year, the Academy’s Membership Business Unit was renamed Member Engagement. This places emphasis on our desire to help our members to get involved, to get them engaged in their professional home, and to help them realize the full potential of membership.
During the challenging economic times of the past few years, the Academy’s membership has remained strong with nearly 12,000 members! This is a remarkable accomplishment, given that many who belong to professional membership associations in other industries, due to personal financial constraints, must make the tough choice to remain a member or discontinue their membership. Our members have opted to keep their Academy strong and get involved. In fact, our retention of members from year-to-year averages about 97 percent. That, combined with a steady increase in the number of new members who join us each year, equates to a vibrant membership base.
By constantly striving to improve the member experience and provide meaningful engagement opportunities, more members are finding increased relevance in what we do, and more opportunities to share their expertise and hone their leadership skills. In the past year, the Academy’s Membership Business Unit was renamed Member Engagement. This places emphasis on our desire to help our members to get involved, to get them engaged in their professional home, and to help them realize the full potential of membership.