Current Issue

May 2018 – Vol. 37, No. 4

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The Leading Edge

Come together as one

Come together, as ONE, to celebrate our Global Otolaryngology Community! The AAO-HNSF 2018 Annual Meeting & OTO Experience will take place in Atlanta, Georgia, October 7-10, bringing together thousands of otolaryngologists from around the world.

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Taking the next step

Your elected officers and Boards of Directors (BODs), led by President Gavin Setzen, MD, have recently completed a five-month strategic planning process and approved a forward thinking, “next step” roadmap to drive our association and specialty forward over the next three to five years.

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At The Forefront

9 ideas for marketing on a small budget

Marketing in 2018 extends far beyond bygone days of mailers and radio ads. While these are still important to your overall strategy, there are a slew of cost-effective (and sometimes free) ways to increase your presence in your community. Content reigns in marketing today, so ensure that your message not only reflects your practice’s mission but provides educational information for the consumer.

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Great value at the Annual Meeting

Spring is finally here, and most of us are grateful for warmer weather and relief from severe winter storms. There is a rhythm to our professional lives, and it is now time to begin thinking about the fall and our plans for the AAO-HNSF 2018 Annual Meeting & OTO Experience in Atlanta, Georgia, October 7-10.

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The AAO-HNS/F 2018 Leadership Forum & BOG Spring Meeting

The AAO-HNS/F 2018 Leadership Forum & BOG Spring Meeting was a success with over 15 residents in attendance, including members of the SRF Governing Council, SUO representatives, and recipients of the Eisenberg Health Policy Resident Leadership Grant. Highlights of the meeting featured riveting discussions on health policy.

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Resident education resources

We’ve made some exciting enhancements to the upcoming 2018-2019 Home Study Course+ (HSC+) program to continue providing quality resident education materials from the AAO-HNSF. We are confident HSC+ provides unparalleled resident education, developed by Academy leaders and academic faculty practicing in the field of otolaryngology-head and neck surgery.

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Features

Socioeconomic survey: National trends

In 2017, the American Academy of Otolaryngology–Head and Neck Surgery (AAO-HNS), and the Association of Otolaryngology Administrators (AOA) collaborated to jointly survey their members and practices on calendar year 2016 socioeconomic and practice management data. Historically, this study has provided valuable data for otolaryngologists and their administrators to evaluate trends among their peers.

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Cognitive and implicit bias as barriers to optimal patient management

Many factors influence how we collect, integrate, and interpret information to make clinical decisions. Some of these factors, such as our training, experience, and education, affect our conscious thought processes. Others work more subtly to push our thought processes in directions that may not always be in patients’ best interests.

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Get connected to quality!

The 2018 OTO Experience will draw on the connectivity of Research & Quality in one central location! Academy members have the advantage of an organization that recognizes the interdependent relationship between research, guidelines, measures, and the Reg-entSM clinical data registry, and one unit that coordinates it all.

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OTO News to receive 2018 Gold Circle Award

I am thrilled to share the outstanding news that the Academy’s signature member e-newsletter, OTO News, has been selected to receive the 2018 Gold Circle Award in the category of “E-Newsletters” from the American Society of Association Executives. The Gold Circle Award program recognizes excellence in marketing, membership, and communication programs produced by associations.

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Otolaryngology unites in Atlanta

Registration is open for the AAO-HNSF 2018 Annual Meeting & OTO Experience. Don’t miss the AAO-HNSF 2018 Annual Meeting & OTO Experience, October 7-10, at the Georgia World Congress Center in Atlanta, Georgia! Last year’s meeting welcomed more than 7,000 attendees from more than 80 countries around the world.

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Program Information

Our groundbreaking education program formats have been enhanced for this year’s meeting. Check out the latest offerings:

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Medical equipment donation program

With an emphasis on improving the quality of life of people, communities, and healthcare facilities and hospitals in low-resource areas around the globe, the AAO-HNSF is proud to be partnering with MedShare, a 501c(3) humanitarian aid organization. MedShare delivers vital medical supplies and equipment to more than 100 deserving countries to better the lives of patients.

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Network with otolaryngology’s finest at the Georgia Aquarium

Kick off the first evening of the AAO-HNSF 2018 Annual Meeting & OTO Experience at the largest aquarium in the Western Hemisphere, housing more than 100,000 animals in over 10 million gallons of water!

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Only in Atlanta

In 2014, Atlanta saw the downtown opening of three major new attractions—the Center for Civil and Human Rights, the College Football Hall of Fame, and the Chick-fil-A Fan Experience. These new attractions sit adjacent to Centennial Olympic Park and join other entertainment options such as the Georgia Aquarium and the World of Coca-Cola.

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5 reasons you can’t miss Atlanta

Visitors are drawn to the attractions downtown, but there are many other neighborhoods worth exploring. Visit Buckhead to shop until you drop and to sip craft cocktails. Atlanta’s Eastside is one of the hippest areas in town with a fun and funky vibe.

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Attend #OTOMTG18 as a Millennium Society Donor

Become a Millennium Society Donor today and take advantage of the Millennium Society Donor Appreciation Lounge while you are at #OTOMTG18—a quiet place to relax, dine, recharge, and get away from the crowds without having to leave the convention center. This is an exclusive benefit available only to Millennium Society Donors.

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Hotel Map

 

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Exhibit hall

Exploring the OTO Experience is a once-a-year opportunity to expand your horizons. With advancements in robotics, mobile x-ray imaging, and even regenerative medicine solutions, the OTO Experience is the place to be.

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Online Extras

AMA House of Delegates report: Issues impacting otolaryngology

The American Medical Association (AMA) held its 2017 Interim House of Delegates (HOD) Meeting in Honolulu, Hawaii, November 11-14. Your Academy was represented by Michael Goldrich, MD, Delegation Chair; Robert Puchalski, MD, Delegate and Otolaryngology Section Council Chair; Douglas Myers, MD, Delegate; and James C. Denneny III, MD, AAO-HNS EVP/CEO, Alternate Delegate.

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Humanitarian service: Providing cleft repair in Peru

I joined the Foundation for the Advancement of Cleft Education and Services (FACES) team in January 2018 for my first surgical mission trip. The team has been going to the same two cities and hospitals in northern Peru for over 10 years, providing medical and surgical care to children with cleft lip or palate who are isolated geographically and financially from medical care.

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