See the Future: The OTO Experience

August 2017 - Vol. 36, No. 7

Whether you have already made plans to come to Chicago for the show this year or you are about to make those plans, you shouldn’t miss the opportunity to explore the OTO Experience. This is where our valued exhibitors showcase the tools and services that help you shape our specialty and further improve the care that you provide. This year, we are putting an emphasis on what you will be using in the future as we have a variety of new products being launched by newcomer and veteran manufacturers in the field of otolaryngology.

The city of Chicago will be our host with the OTO Experience housed within Hall D of the Lakeside Center, in the McCormick Place Convention Center. This is where you will find more than 250 companies showcasing new technologies as well as the medical devices you have come to rely on in your hospital and in your practice. The new items being featured include 3D printers, virtual reality training simulators, digital larynx devices, hearing aids, laser systems, titanium instruments, ENT treatment cabinets, HD videoscope systems, otoscopes, goggles, and the latest in robotics. You’ll also be able to view a variety of surgical instruments, solutions for sleep apnea, electronic medical records software, devices for sinus therapy, and other equipment used by ENT surgeons and physicians.

Continuing the futuristic concept, we are introducing two new pavilions to better serve your needs. Premiering in the center of the exhibit hall at Booth 1229 is our Practice of the Future Pavilion. Join us in embarking on a new concept to showcase the technology, equipment, tools, and services that can be used in an actual office setting. Come and see the latest innovations that can be found in the waiting room, examination room, and operating room. We will also have a room dedicated to Education and Training. This will be yet another interactive experience that is not to be missed.

Just down the hall will be the new ENT OTC Pavilion next to Booth 129. Here, you will find companies that provide over-the-counter care products, medications you can obtain without a prescription, as well as other ENT-related products that can be found in your local drugstore. Many are using OTC products to cope with ongoing diagnosis like allergies, colds, and sinus conditions. Visit with some of the leaders of the specialty and take note of what they have to offer you, and your patients.

For in-depth training and product demonstrations, you can visit the Product Theater, our Hands-On Demonstration and Training Lab, the Simulation Zone, and new for 2017, our Mobile BioSkills Lab.  The Product Theater, located at Booth 1246, is designed to enhance your medical product awareness. Our corporate partners will conduct presentations to discuss their products in more detail, creating the opportunity to get your questions answered.

Within the hands-on training sessions in Booth 1742, you will have the opportunity to expand your surgical expertise by learning the proper applications of surgical technologies. After an overview of the tools and procedures, you will enter a lab where you can perform procedures on cadaveric specimens. In Booth 2200, you will enter the Simulation Zone. See the companies at the top of their field with offerings in simulation technology used for training purposes. In Booth 129, our new Mobile Bioskills Lab is a per-day, exclusive opportunity that offers a personalized surgical training experience for you to embark on with our corporate partners who will highlight their products and devices and provide you with an up-close and personal demonstration.

Our ENTConnect Portrait Studio is making its return in Booth 1837. This is where we will have access to our ENTConnect portal, the official online community of AAO-HNSF, and where you can have a free headshot taken by professional photographers. For our residents and those of you looking to advance your careers, check out ENT Careers LIVE! at Booth 135. Our partners at HealtheCareers will once again provide FREE CV reviews by healthcare professionals, and you can view over 200 jobs in the industry!

When it’s time for lunch, you could opt to experience a venue that was very successful last year. Register online for our Lunch with the Experts and be ready to connect with leading experts in our specialty and learn from them in a more intimate setting. Lunch with the Experts will be in the front of Hall D, and your registration fee includes a hot lunch. Be sure to visit our website or check the mobile app before you travel for the the most up-to-date schedule.

Our experts this time around will include:

12:00 pm – 1:00 pm

Sunday, September 10

  • Facial Plastic Surgery: Patrick J. Byrne, MD
  • Head and Neck Cancer: Daniel G. Deschler, MD
  • Otology: David Kaylie, MD
  • Pediatric Otolaryngology: Anna H. Messner, MD
  • Head and Neck Cancer: Thomas J. Gal, MD, MPH
  • Recalcitrant CRS with Nasal Polyps: Joseph K. Han, MD
  • Head and Neck Surgery: Brian B. Burkey, MD
  • Resident and Faculty Development: Eben L. Rosenthal, MD
  • Sleep Medicine: B. Tucker Woodson, MD
  • Thyroid Surgery: Brendan C. Stack, MD
  • Laryngology: Clark A. Rosen, MD

12:15 pm – 1:15 pm

Monday, September 11

  • Head and Neck Surgery: Terry A. Day, MD
  • Minimally Invasive Endoscopic Surgery: Michael C. Singer, MD
  • Facial Plastic Surgery: Russell W.H. Kridel, MD
  • Head and Neck Surgery: Jeffrey N. Myers, MD, PhD
  • Head and Neck Cancer: D. Gregory Farwell, MD
  • Facial Plastic: Fred G. Fedok, MD
  • Head and Neck Cancer: Jonas T. Johnson, MD
  • Otology: Michael J. Ruckenstein, MD, MSC
  • Preventing Endocrine Complications: Maisie L. Shindo, MD

12:00 pm – 1:00 pm

Tuesday, September 12

  • Facial Plastic Surgery – Facial Nerve: Theresa A. Hadlock, MD
  • Otology and Neurotology – Infections: D. Bradley Welling, MD, PhD
  • Laryngology: Peak Woo, MD
  • Pediatric Otolaryngology: Sukgi S. Choi, MD
  • Otology: Sean O. McMenomey, MD
  • Rhinology: Stacey T. Gray, MD
  • Laryngology: Steven M. Zeitels, MD
  • Pediatric Otolaryngology: Richard M. Rosenfeld, MD, MPH
  • Robotic Surgery: Bert W. O’Malley, MD
  • Trauma: Robert M. Kellman, MD

As quoted by your peers and colleagues, “This is the place to be” as it’s “very important to see what clinicians are exposed to and what they are using.” Plus, it’s “an opportunity to see cutting-edge research and the latest trends.” The exhibit hall “serves as a teaching facility” as you will be exposed to new innovations, techniques, and technology. So, get prepared to take a trip into the future by visiting the OTO Experience often.

Please remember that we open the doors at 9:30 am on Sunday, September 10, and will conclude the Experience promptly at 3:30 pm on Tuesday, September 12. We look forward to you catching the curtain call for this show!