Kids E.N.T. Month and a Call to Action
February marks the ninth annual observation of Kids E.N.T. Health Month and an opportunity to educate our colleagues and patients about the appropriate diagnosis and management of pediatric ear, nose, and throat disorders. We are all aware that many consulting physicians see otolaryngic issues on a daily basis. Our perceptions are reinforced by recent national data that show that more than 40 percent of visits to primary care doctors involve a pediatric ENT complaint, and that ear infections rank as the top reason for a child to visit a doctor. The Kids E.N.T. campaign was created, therefore, to increase knowledge of pediatric ENT health issues to our consulting doctors and the public, to advocate for the health of our patients, and to market our practices to referring doctors. As part of this campaign, the Academy provides numerous resources (http://www.entnet.org/kidsent), including: Facts sheets on more than 20 common disorders such as hearing loss, sleep apnea, allergies, obesity, and reflux; Customizable posters and postcards; Online videos and video news releases; A PowerPoint slideshow (useful when speaking with community groups or at grand rounds); and Sample outreach letters to the media. While the Academy continues to increase the number of tools we have to treat and educate patients, none of them are effective unless they are used. As you may remember, the Academy did a survey of the general public last year and found that they still have a hard time understanding what an otolaryngologist does and what training we have undergone. The results of the survey showed that “ENT” surgeons were considered highly skilled and trained, while “otolaryngologists” were considered to have a lower level of training and were perceived to have the same level of specialized expertise as general practitioners. These findings suggest that we need to take every opportunity to promote otolaryngology—head and neck surgery. Kids E.N.T. month is an easy occasion for us to promote both children’s health and our specialty, and the best part is, the Academy has really done most of the work. Many of these tools are adaptable and can be customized to market your practice or address local and topical issues. Please consider using these resources in your practices, on your websites, and for your patients. The need for advocacy In addition to February’s Kids E.N.T. campaign, the Academy continues to work with our legislators at both the state and federal level through our excellent legislative staff, action networks, and the Joint Surgical Advocacy Conference (JSAC). All of these efforts are intended to focus on the issues important to us, including scope of practice, healthcare reform (both through legislation and regulation), and funding and legislation that help our practices and ultimately our patients. JSAC is a great opportunity to receive training in effective advocacy. In addition, its goal is to educate participants about the legislative efforts of the Academy and explain the issues that are affecting healthcare. Last year, issues highlighted at JSAC included: fixing the Medicare physician reimbursement system, reforming medical liability at a federal level, improving quality, and obtaining greater access for pediatric reconstructive surgery. JSAC is co-sponsored by the AAO-HNS, along with a number of other surgical societies, and requires only a small amount of time and commitment from you. The staff puts together all the handouts and summaries you need to discuss the most important issues, trains you on strategies to get our perspective across effectively, and will set up face-to-face visits with legislators if you can commit a morning to do this. (For more information, see www.entnet.org/JSAC.) As the future for healthcare becomes murkier, there is no question that our involvement is critical for the health of our practices and of our patients. As physicians, we advocate every day—for patients to use a prescribed medicine, for a parent to consider surgery to resolve a child’s illness, and for reasonable reimbursement. It is our responsibility to extend our advocacy to our local and federal representatives so that they understand who we are. They need to know what great value otolaryngology brings to the lives of our patients, and why is it critical to continue to fund for new innovation, while assuring quality in all that we do. Please join me in doing something good for your practice and your patients; participate in the Kids E.N.T. campaign and JSAC.
February marks the ninth annual observation of Kids E.N.T. Health Month and an opportunity to educate our colleagues and patients about the appropriate diagnosis and management of pediatric ear, nose, and throat disorders. We are all aware that many consulting physicians see otolaryngic issues on a daily basis. Our perceptions are reinforced by recent national data that show that more than 40 percent of visits to primary care doctors involve a pediatric ENT complaint, and that ear infections rank as the top reason for a child to visit a doctor.
The Kids E.N.T. campaign was created, therefore, to increase knowledge of pediatric ENT health issues to our consulting doctors and the public, to advocate for the health of our patients, and to market our practices to referring doctors.
As part of this campaign, the Academy provides numerous resources (http://www.entnet.org/kidsent), including:
- Facts sheets on more than 20 common disorders such as hearing loss, sleep apnea, allergies, obesity, and reflux;
- Customizable posters and postcards;
- Online videos and video news releases;
- A PowerPoint slideshow (useful when speaking with community groups or at grand rounds); and
- Sample outreach letters to the media.
While the Academy continues to increase the number of tools we have to treat and educate patients, none of them are effective unless they are used. As you may remember, the Academy did a survey of the general public last year and found that they still have a hard time understanding what an otolaryngologist does and what training we have undergone. The results of the survey showed that “ENT” surgeons were considered highly skilled and trained, while “otolaryngologists” were considered to have a lower level of training and were perceived to have the same level of specialized expertise as general practitioners.
These findings suggest that we need to take every opportunity to promote otolaryngology—head and neck surgery. Kids E.N.T. month is an easy occasion for us to promote both children’s health and our specialty, and the best part is, the Academy has really done most of the work. Many of these tools are adaptable and can be customized to market your practice or address local and topical issues. Please consider using these resources in your practices, on your websites, and for your patients.
The need for advocacy
In addition to February’s Kids E.N.T. campaign, the Academy continues to work with our legislators at both the state and federal level through our excellent legislative staff, action networks, and the Joint Surgical Advocacy Conference (JSAC). All of these efforts are intended to focus on the issues important to us, including scope of practice, healthcare reform (both through legislation and regulation), and funding and legislation that help our practices and ultimately our patients.
JSAC is a great opportunity to receive training in effective advocacy. In addition, its goal is to educate participants about the legislative efforts of the Academy and explain the issues that are affecting healthcare. Last year, issues highlighted at JSAC included:
- fixing the Medicare physician reimbursement system,
- reforming medical liability at a federal level,
- improving quality, and
- obtaining greater access for pediatric reconstructive surgery.
JSAC is co-sponsored by the AAO-HNS, along with a number of other surgical societies, and requires only a small amount of time and commitment from you. The staff puts together all the handouts and summaries you need to discuss the most important issues, trains you on strategies to get our perspective across effectively, and will set up face-to-face visits with legislators if you can commit a morning to do this. (For more information, see www.entnet.org/JSAC.)
As the future for healthcare becomes murkier, there is no question that our involvement is critical for the health of our practices and of our patients. As physicians, we advocate every day—for patients to use a prescribed medicine, for a parent to consider surgery to resolve a child’s illness, and for reasonable reimbursement.
It is our responsibility to extend our advocacy to our local and federal representatives so that they understand who we are. They need to know what great value otolaryngology brings to the lives of our patients, and why is it critical to continue to fund for new innovation, while assuring quality in all that we do. Please join me in doing something good for your practice and your patients; participate in the Kids E.N.T. campaign and JSAC.