Advantage Premier Partner Officite – ONLINE EXCLUSIVE
One Simple Thing that Makes Patients Come to, or Run from, Your Practice Put yourself in a patient’s shoes for a moment. Imagine that you are a particularly unfortunate patient. If something can be wrong, it is wrong. Your allergies are running rampant, your nose bleeds regularly, you have intermittent bouts of vertigo, and your spouse can’t sleep because you snore like a chainsaw. You have absolutely no luck. But you do have the common sense to know you need to contact an ENT. So you go where all patients go to gather information: Google. Your search results are likely to include a few options, all within a reasonable distance and all who accept your insurance. But the wealth of options only makes the choice harder. Without a recommendation from a friend or primary physician, how can you choose? Your answer, for better or worse, will likely come in the form of online reviews. And since online reviews can be a thorn in the side of any practice, it’s tempting to brush that inconvenient fact aside. Unfortunately, the stats speak for themselves. A 2013 Local Consumer Review survey indicated that 79 percent of consumers trust online reviews as much as personal recommendations, and 67 percent of consumers read six or fewer reviews before making a decision. That means that your reviews earn you more new patients—or cause you to lose them. This leaves every ENT with one all-important directive: monitor the heck out of your online reputation, and do everything you can to start improving it. The most effective way to do that is by using a reputation tracking program that collects, organizes, and analyzes all your practice’s online mentions and reviews. With these, you can pinpoint which aspects of your practice are making a splash and which might need improvement. The good ones even help you monitor the competition. From there, you can start generating enough positive reviews that negative ones will be outweighed organically. Officite, an Academy Advantage participant, offers reputation tracking services with exclusive discounts of up to 30 percent for AAO-HNS members. Get the tools you need for success and start taking control of your online reputation by calling 877-889-4042, or visiting www.Officite.com/ENT today.
One Simple Thing that Makes Patients Come to, or Run from, Your Practice
Put yourself in a patient’s shoes for a moment. Imagine that you are a particularly unfortunate patient. If something can be wrong, it is wrong. Your allergies are running rampant, your nose bleeds regularly, you have intermittent bouts of vertigo, and your spouse can’t sleep because you snore like a chainsaw. You have absolutely no luck. But you do have the common sense to know you need to contact an ENT. So you go where all patients go to gather information: Google.
Your search results are likely to include a few options, all within a reasonable distance and all who accept your insurance. But the wealth of options only makes the choice harder. Without a recommendation from a friend or primary physician, how can you choose?
Your answer, for better or worse, will likely come in the form of online reviews. And since online reviews can be a thorn in the side of any practice, it’s tempting to brush that inconvenient fact aside. Unfortunately, the stats speak for themselves. A 2013 Local Consumer Review survey indicated that 79 percent of consumers trust online reviews as much as personal recommendations, and 67 percent of consumers read six or fewer reviews before making a decision. That means that your reviews earn you more new patients—or cause you to lose them.
This leaves every ENT with one all-important directive: monitor the heck out of your online reputation, and do everything you can to start improving it.
The most effective way to do that is by using a reputation tracking program that collects, organizes, and analyzes all your practice’s online mentions and reviews. With these, you can pinpoint which aspects of your practice are making a splash and which might need improvement. The good ones even help you monitor the competition. From there, you can start generating enough positive reviews that negative ones will be outweighed organically.
Officite, an Academy Advantage participant, offers reputation tracking services with exclusive discounts of up to 30 percent for AAO-HNS members. Get the tools you need for success and start taking control of your online reputation by calling 877-889-4042, or visiting www.Officite.com/ENT today.