Now What?
I am often stopped by members and asked, “What are you working on?” As we address programs, projects, work plans, and ongoing services we perform every day, it’s good to take a moment, step back and look at the “big picture” view of how we are addressing not only what keeps us up at night today, but what appears to be the biggest challenges of tomorrow. Here are some of the high level concerns that require our attention if we are to thrive in the future: The traditional business model for association services is evolving. Clay Shirkey, in his book, Here Comes Everybody, describes the differences between how humans have “associated” for centuries around a common link, and then shared ideas and action for a common purpose. He shows how today we share almost everything indiscriminately with everyone, and then decide what we have in common. This “reverse association” process alters how associations engage, serve, and support physicians. What do we have of value that not only serves our physician members, but that they can use to serve their patients, allied health colleagues, and other physicians, too? “Transparency” is an expectation of ever increasing importance. Data of questionable accuracy, validity, relevance, and usefulness are being publicly reported in the name of accountability. How can we meet the needs for reasonable accountability and prevent negative consequences from such actions as the CMS physician payment data release, the Open Payments (Sunshine) Act, and published interpretations of misleading or inaccurate information? There is a proliferation of competing reporting requirements linked to physicians’ services. How can we create solutions (rather than just react to ill-conceived demands) that collectively meet the needs of patients, employers, health plans and systems, and government, each with their own quality and performance expectations? So, in addition to our year-round work on educational programming, regulatory health policy advocacy, legislative oversight and advocacy, communications, Annual Meeting and OTO EXPOSM, evidence-based guidelines, and other quality products, we are applying strategic governance, structure, and operational efforts to ensure you have all the support you need to provide the best otolaryngology care possible.
I am often stopped by members and asked, “What are you working on?” As we address programs, projects, work plans, and ongoing services we perform every day, it’s good to take a moment, step back and look at the “big picture” view of how we are addressing not only what keeps us up at night today, but what appears to be the biggest challenges of tomorrow.
Here are some of the high level concerns that require our attention if we are to thrive in the future:
- The traditional business model for association services is evolving. Clay Shirkey, in his book, Here Comes Everybody, describes the differences between how humans have “associated” for centuries around a common link, and then shared ideas and action for a common purpose. He shows how today we share almost everything indiscriminately with everyone, and then decide what we have in common. This “reverse association” process alters how associations engage, serve, and support physicians. What do we have of value that not only serves our physician members, but that they can use to serve their patients, allied health colleagues, and other physicians, too?
- “Transparency” is an expectation of ever increasing importance. Data of questionable accuracy, validity, relevance, and usefulness are being publicly reported in the name of accountability. How can we meet the needs for reasonable accountability and prevent negative consequences from such actions as the CMS physician payment data release, the Open Payments (Sunshine) Act, and published interpretations of misleading or inaccurate information?
- There is a proliferation of competing reporting requirements linked to physicians’ services. How can we create solutions (rather than just react to ill-conceived demands) that collectively meet the needs of patients, employers, health plans and systems, and government, each with their own quality and performance expectations?
So, in addition to our year-round work on educational programming, regulatory health policy advocacy, legislative oversight and advocacy, communications, Annual Meeting and OTO EXPOSM, evidence-based guidelines, and other quality products, we are applying strategic governance, structure, and operational efforts to ensure you have all the support you need to provide the best otolaryngology care possible.