Lunch and Learn to be Social: A Media and Public Relations Event
Wendy B. Stern, MD BOG Secretary Chair, Media and Public Relations Committee What is more social than a social media luncheon? The BOG has invited the Academy’s Media and Public Relations Committee to present a discussion on various aspects of social media in the academic and private practice settings. This luncheon will take place on Sunday, May 5, as part of the BOG Spring Meeting & OTO Advocacy Summit. The knowledgeable luncheon speakers are sure to generate interest and discussion. Spencer C. Payne, MD, is an associate professor and director of rhinology at the University of Virginia, department of otolaryngology. Familiar with technology and creating an online presence since the early 1990s, he has helped bring his department to social media using the basics of Facebook and Twitter within university policy. He will discuss the basics of social media, establishing a presence, and taking steps to prevent unnecessary medico-legal exposure and risk as they apply to the academic physician. Christopher Y. Chang, MD, is a solo private practice otolaryngologist in northern Virginia who has been active in social media since 2005. Being an early adopter, he has throughout the years developed techniques of effectively using social media to develop one’s practice while simultaneously being time efficient in this important marketing activity. Although he is in solo private practice and lacks brand-name recognition, he has successfully developed a well-recognized social media and Internet presence with thousands of followers and hundreds of millions of views. For this presentation, he will convey tips and strategies that others can incorporate when developing their own social media presence not only effectively, but also efficiently when considering how precious time has become. The BOG is committed to providing a variety of lectures that will enhance your practice of otolaryngology. Please join us.
Wendy B. Stern, MD
BOG Secretary
What is more social than a social media luncheon? The BOG has invited the Academy’s Media and Public Relations Committee to present a discussion on various aspects of social media in the academic and private practice settings. This luncheon will take place on Sunday, May 5, as part of the BOG Spring Meeting & OTO Advocacy Summit. The knowledgeable luncheon speakers are sure to generate interest and discussion.
Spencer C. Payne, MD, is an associate professor and director of rhinology at the University of Virginia, department of otolaryngology. Familiar with technology and creating an online presence since the early 1990s, he has helped bring his department to social media using the basics of Facebook and Twitter within university policy. He will discuss the basics of social media, establishing a presence, and taking steps to prevent unnecessary medico-legal exposure and risk as they apply to the academic physician.
Christopher Y. Chang, MD, is a solo private practice otolaryngologist in northern Virginia who has been active in social media since 2005. Being an early adopter, he has throughout the years developed techniques of effectively using social media to develop one’s practice while simultaneously being time efficient in this important marketing activity. Although he is in solo private practice and lacks brand-name recognition, he has successfully developed a well-recognized social media and Internet presence with thousands of followers and hundreds of millions of views. For this presentation, he will convey tips and strategies that others can incorporate when developing their own social media presence not only effectively, but also efficiently when considering how precious time has become.
The BOG is committed to providing a variety of lectures that will enhance your practice of otolaryngology. Please join us.
