Published: December 8, 2014

2014 Annual Report: Sustainability

The new Member Engagement portal, ENTConnect, serves as the resource bank for chairs and committee Members, enabling Members to work more collaboratively. Using a crawl, walk, run approach, ENTConnect was finally launched to all Members in May 2014. Based on the buzz in Orlando during the Annual Meeting, ENTConnect has taken off.

Technology:
Improving the member experience
Moving applications and databases to a cloud-based Infrastructure-as-a-Service (IaaS) environment has paid dividends. The stable infrastructure and reliable support services freed staff for the successful delivery of the two major Member experience improvement projects: ENTConnect and the newly redesigned website.

ENTConnect

The new Member Engagement portal, ENTConnect, serves as the resource bank for chairs and committee Members, enabling Members to work more collaboratively. Using a crawl, walk, run approach, ENTConnect was finally launched to all Members in May 2014. Based on the buzz in Orlando during the Annual Meeting, ENTConnect has taken off. The refrain heard time and again at many of the committee meetings, including the Board meeting, was “let’s post it on ENTConnect.” As of the end of September, more than 10 percent of Members had logged into ENTConnect.

Newly Redesigned Website

The newly redesigned website also launched in May 2014. The redesigned site successfully addressed two of the main focus areas: 1) content is now easier to find, using the site’s navigation and search options; and 2) content automatically adjusts to your communication device’s screen size. To make information more accessible to Members, content is structured into three main focus areas: Get Involved, Professional Development, and Practice Management. The Patient Health section was redesigned to give Members a place to refer patients for helpful information. The section provides full circle service, where patients can look up treatment options and then “Find an ENT”via the prominently placed button to locate a Member physician.

Both ENTConnect and the new website were showcased at the Academy Technology Center booth at the Annual Meeting. This new booth gave Members the opportunity to find out more about these and other digital resources.

A new online Learning Management System (LMS) is coming in the New Year. The new LMS will provide a single platform access for all of the AAO-HNS/F online courses. The Member experience will be enhanced through improved access to content and search integrated with website resources.

More from Annual Report 2014
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2014 Annual Report: Hal Foster, MD Endowment
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2014 Annual Report: 2014 Millennium Society
Life Members Peter J. Abramson, MD Kenneth W. Altman, MD, PhD
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Under the leadership of Nikhil J. Bhatt, MD, coordinator for development, the Development Unit is actively working to increase non-dues revenue for the Academy and Foundation.
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2014 Annual Report: Sustainability: Stewardship
In 2014, the AAO-HNS/F stewardship has been exceptional. The AAO-HNS/F has further fortified its already strong support systems. The achievements that follow have optimized the organizations’flexibility and ability to transform strategy to action.
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Membership in the American Academy of Otolaryngology—Head and Neck Surgery remains strong, with more than 12,000 Members globally.
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Even as the Foundation’s education and knowledge resources thrive, they also continue to transform to meet the needs of the future. This transformation is led by Sonya Malekzadeh, MD, Coordinator for Education, working closely with the Education Steering Committee and eight education committees.
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The leadership of the AAO-HNS and its Foundation is well aware that a collaborative approach is an essential element of meeting the education needs of both general otolaryngologists and specialists.
This year’s “Best in Show” Poster winner: National Trends and Associated Factors of Endotracheal Intubation among Adult Inpatients with Peritonsillar Abscess—Hannan A. Qureshi; Bruce K. Tan, MD; Rakesh K. Chandra, MD; Robert C. Kern, MD; Stephanie S. Smith, MD, MSc.
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As planning began for the 2014 Annual Meeting & OTO EXPO℠, the AAO-HNS/F Boards of Directors identified strategic initiatives intended to extend and increase the relevance of the Annual Meeting.
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Sandra Y. Lin, MD, assistant chair of the Clinical Practice Guideline: Allergic Rhinitis, presents at the AAO-HNSF 2014 Annual Meeting & OTO EXPOSM in Orlando, Florida.
2014 Annual Report: Dissemination, Education, and Implementation for Clinical Practice Guidelines
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