2014 Annual Report: Sustainability
The new Member Engagement portal, ENTConnect, serves as the resource bank for chairs and committee Members, enabling Members to work more collaboratively. Using a crawl, walk, run approach, ENTConnect was finally launched to all Members in May 2014. Based on the buzz in Orlando during the Annual Meeting, ENTConnect has taken off.
Improving the member experience
Moving applications and databases to a cloud-based Infrastructure-as-a-Service (IaaS) environment has paid dividends. The stable infrastructure and reliable support services freed staff for the successful delivery of the two major Member experience improvement projects: ENTConnect and the newly redesigned website.
ENTConnect
The new Member Engagement portal, ENTConnect, serves as the resource bank for chairs and committee Members, enabling Members to work more collaboratively. Using a crawl, walk, run approach, ENTConnect was finally launched to all Members in May 2014. Based on the buzz in Orlando during the Annual Meeting, ENTConnect has taken off. The refrain heard time and again at many of the committee meetings, including the Board meeting, was “let’s post it on ENTConnect.” As of the end of September, more than 10 percent of Members had logged into ENTConnect.
Newly Redesigned Website
The newly redesigned website also launched in May 2014. The redesigned site successfully addressed two of the main focus areas: 1) content is now easier to find, using the site’s navigation and search options; and 2) content automatically adjusts to your communication device’s screen size. To make information more accessible to Members, content is structured into three main focus areas: Get Involved, Professional Development, and Practice Management. The Patient Health section was redesigned to give Members a place to refer patients for helpful information. The section provides full circle service, where patients can look up treatment options and then “Find an ENT”via the prominently placed button to locate a Member physician.
Both ENTConnect and the new website were showcased at the Academy Technology Center booth at the Annual Meeting. This new booth gave Members the opportunity to find out more about these and other digital resources.
A new online Learning Management System (LMS) is coming in the New Year. The new LMS will provide a single platform access for all of the AAO-HNS/F online courses. The Member experience will be enhanced through improved access to content and search integrated with website resources.