2014 Annual Report: Education & Knowledge: Awareness, Engagement, Value
In 2014, the AAO-HNS Foundation’s emphasis in Education and Knowledge was on you, the learner. Throughout the year, the Foundation’s education leadership focused on encouraging engagement in the education and knowledge resources the Foundation offers.
In 2014, the AAO-HNS Foundation’s emphasis in Education and Knowledge was on you, the learner. Throughout the year, the Foundation’s education leadership focused on encouraging engagement in the education and knowledge resources the Foundation offers. Nearly two-thirds of our Members engage in education through the Academy, and that number is expected to grow. The Foundation offered 200 education activities, reached 16,000 health professionals, and provided 260,000 continuing medical education credits in 2014. In an effort to continually create greater awareness of all the Education and Knowledge resources available across the Academy and Foundation, the website redesign increased its focus on the AcademyU® education and knowledge periodic table. Six new elements were added in 2014. These new elements join the original 12 within one of the five learning formats (Knowledge Resources, Subscriptions, Live Events, eBooks, and Online Education) in providing comprehensive professional education for all learners.
Through improving the value of its Education & Knowledge offerings, the Foundation continues to secure its spot as the primary source for otolaryngology education. The Foundation continued to reach out to Members throughout the year to better understand how value is perceived. Members used words such as flexible, evidence-based, accessible, peer-to-peer, self-paced, and customizable to convey the elements of value.
The relationship between Member awareness, engagement, and value of Education and Knowledge resources will measure our success as we continue to build a dynamic portfolio of otolaryngology-head and neck surgery Education & Knowledge Resources.