During the past two years, the AAO-HNSF has shown an increased commitment to corporate relations and an open dialogue with companies operating within the ENT space. The efforts of the Development Business Unit have been fruitful.
During the past two years, the AAO-HNSF has shown an increased commitment to corporate relations and an open dialogue with companies operating within the ENT space. The efforts of the Development Business Unit have been fruitful. We have seen a substantial increase in revenue from Annual Meeting sponsorships by leaders in the device and pharmaceutical industries. Total Annual Meeting sponsorship revenue from the 2012 Annual Meeting & OTO EXPOSM was $236,000. After hiring a corporate relations staff member and the development of a comprehensive sponsorship and marketing brochure, those numbers increased for the 2013 Annual Meeting & OTO EXPOSM to $425,000. At the 2014 Annual Meeting & OTO EXPOSM, a new hands-on training area, including didactic and hands-on experiences, was introduced with five workshops offered by corporate sponsors. Based on the feedback from participating corporate sponsors, we anticipate that additional hands-on training workshops will be offered in 2015. This new addition to the Annual Meeting & OTO EXPOSM has created an incredible learning opportunity for our members and should be a reliable source of non-dues revenue for years to come. Annual Meeting sponsorship revenue for the 2014 Annual Meeting & OTO EXPOSM exceeded $560,000. The Development Business Unit is in constant contact with our corporate partners and we expect to see new initiatives and an increase in sponsorship revenue for the 2015 Annual Meeting & OTO EXPOSM in Dallas.
