Women Doctors in the Media: Gift of Gab Grabs Attention
Marcella Bothwell, MD, Women in Otolaryngology Section In this brief editorial, I would like to present the case for how women are uniquely qualified as talented communicators and how those skills can be used to reach the public on key matters in our field. A friend of mine was helping me with this article and she explained cogently that a media spot is just about telling a story and if you like telling stories you will be good at it. It wasn’t, however, until I read a man’s vieaw of women that I got my muse. At first, I was rather offended by his blog, “The Player Society,” on how to pick up women. However, he did show some insight on “how to tell great stories that keep women laughing.” It was rather obvious that he had ulterior motives, but I could see a different angle. It is a well-known fact that women are natural storytellers, and, frankly, we are occasionally a little gossipy. We are curious about what is “going on” with family, colleagues, and society. We like to hear about the simple interactions between people and how a relationship is transformed from its beginning, to the end of the story. A good story can take the audience on an entertaining journey. Women have an innate relational ability for making an interesting news story. We understand that dry facts and data are boring to most people. Our job, as physicians, is to communicate and translate to the public frankly only what we find interesting (because we have studied them for years) so a layperson would be interested. For instance, consider allergies. Do you really care what diphenhydramine stands for, or its chemical composition, or do you care that it will make your nose and eyes less red and you will need to wear less makeup to look good for the day? On a more serious note, translating the effects of the HPV vaccine is important because it can potentially save thousands of lives. Reducing or eliminating the devastating effects of recurrent laryngeal papilloma or relentless laryngeal cancer with a simple vaccine is urgent news. News stories really are just a good story explained well and, hopefully, accurately. If you are asked to tell your story on a TV spot, always consider your audience. Start with knowing to whom you are talking in TV land. If it’s an early morning news program, it’s probably the mom getting kids ready and then off to work. You need to grab her attention, give her some relevant information, and then hopefully send her out to the world to share the great tidbits she found interesting while running by the television in the morning. The interviewers/reporters usually want to get knowledgeable information out to the public so they want to help you. I usually give the reporter three to five PowerPoint slides about what I want to tell the audience. In three minutes you can make no more than three main points, so practice what you want to say. Then, if you can, try to talk in conversational language, as if you were out having coffee or a glass of wine with a friend. When you are with a friend, you can’t help but act empathetically. Most importantly, we should remember that people like interesting stories and that women are talented communicators. So get out there to the television and radio stations! Likely you are a better interviewee than you think! I started off upset with the “player” guy, but I realized that you can find insight in strange places. Take caution, ladies, when a guy is trying to tell you a funny story—he may have read that blog!
Marcella Bothwell, MD, Women in Otolaryngology Section
In this brief editorial, I would like to present the case for how women are uniquely qualified as talented communicators and how those skills can be used to reach the public on key matters in our field. A friend of mine was helping me with this article and she explained cogently that a media spot is just about telling a story and if you like telling stories you will be good at it. It wasn’t, however, until I read a man’s vieaw of women that I got my muse. At first, I was rather offended by his blog, “The Player Society,” on how to pick up women. However, he did show some insight on “how to tell great stories that keep women laughing.” It was rather obvious that he had ulterior motives, but I could see a different angle.
It is a well-known fact that women are natural storytellers, and, frankly, we are occasionally a little gossipy. We are curious about what is “going on” with family, colleagues, and society. We like to hear about the simple interactions between people and how a relationship is transformed from its beginning, to the end of the story. A good story can take the audience on an entertaining journey.
Women have an innate relational ability for making an interesting news story. We understand that dry facts and data are boring to most people. Our job, as physicians, is to communicate and translate to the public frankly only what we find interesting (because we have studied them for years) so a layperson would be interested. For instance, consider allergies. Do you really care what diphenhydramine stands for, or its chemical composition, or do you care that it will make your nose and eyes less red and you will need to wear less makeup to look good for the day? On a more serious note, translating the effects of the HPV vaccine is important because it can potentially save thousands of lives. Reducing or eliminating the devastating effects of recurrent laryngeal papilloma or relentless laryngeal cancer with a simple vaccine is urgent news. News stories really are just a good story explained well and, hopefully, accurately.
If you are asked to tell your story on a TV spot, always consider your audience. Start with knowing to whom you are talking in TV land. If it’s an early morning news program, it’s probably the mom getting kids ready and then off to work. You need to grab her attention, give her some relevant information, and then hopefully send her out to the world to share the great tidbits she found interesting while running by the television in the morning. The interviewers/reporters usually want to get knowledgeable information out to the public so they want to help you. I usually give the reporter three to five PowerPoint slides about what I want to tell the audience. In three minutes you can make no more than three main points, so practice what you want to say. Then, if you can, try to talk in conversational language, as if you were out having coffee or a glass of wine with a friend. When you are with a friend, you can’t help but act empathetically.
Most importantly, we should remember that people like interesting stories and that women are talented communicators. So get out there to the television and radio stations! Likely you are a better interviewee than you think! I started off upset with the “player” guy, but I realized that you can find insight in strange places. Take caution, ladies, when a guy is trying to tell you a funny story—he may have read that blog!