Escaping to the Future
David R. Nielsen, MD, AAO-HNS/F EVP/CEO As you read this, candidates for elected Academy offices are hoping for your vote and support as they offer their leadership and service to you through the Boards of Directors, Audit, and Nominating committees. Additionally, search committees are engaging in reviewing applications and interviewing candidates for three appointed board positions as Coordinators for Socioeconomic, Practice, and International Affairs. We are richly blessed with talented, prepared, and service-oriented members who are willing to donate extensive time and energy to manage the affairs of your Academy and Foundation on your behalf, and in the best interest of your patients. Providing leadership in developing the strategies and directions for the Academy’s future, and overseeing the execution of those strategies is never an easy charge. Tremendous effort is required to study, analyze, dialogue, listen, and ultimately set a course. A willingness to change and support solutions that may differ from the current scope of work is required. At the same time, our leaders must continue to be the best that they have always been for the members and specialty. One of the greatest challenges facing our elected leaders (and by extension, facing us as surgeons) is knowing what to keep doing, what to stop doing, and what to initiate that we have never done before. In his 2011 book, Escape Velocity, Geoffrey Moore describes the usual strategic preparation processes that default to the past as a guide, and how they pull us into the same thinking that brought us today’s problems. The same pathways doom us to perpetuate those problems and ensure mediocrity and growing irrelevance. He then exposes the principles and the framework that can free us from the gravitational field of prior years and get us out in front of our problems, providing outside perspectives and vectors that may lead to the synergy and alignment that make good things happen. Choosing better and different courses for the future only succeeds if they are different enough to really matter. According to Moore, leading as an association; increasing our intimacy with our members and customers; and increasing our operational excellence helps us to generate the “escape velocity” needed to innovate for the future. While, at the same time, these same activities help association leaders in developing further its “crown jewels”—those unique assets that are highly valued by members and uniquely the association’s to provide. Because AAO-HNS/F leadership changes each year, each new participant must be more skillful in knowing how to allocate resources to existing and newly developing assets to optimize services and benefit to membership. As leaders, simplifying and developing a laser focus on what we want to do brings an essential clarity to our work. Our mission and vision need such clarity. At a recent leadership meeting, a consultant described overhearing an executive of the Caterpillar Company drolly explain its vision as, “We are in the earth moving business. Fortunately for us, most of the earth appears to be in the wrong place.” While this brings a smile to our lips, the obvious focus of such perspective re-establishes clarity in the face of expanding differentiation and mission creep. Our vision to “empower our members to provide the best, ear, nose, and throat (and head and neck) care” can be equally focused if we apply this mission standard to each activity in which we engage. So with each action and decision, how would we answer the question, “Am I truly providing, or does this empower me to provide the best care?” The organizational trends of the last decade and the emergence of a more global economy move us from “vertically integrated corporations run by command-and-control management systems to one of highly specialized and disaggregated enterprises interoperating collaboratively to create global value chains.” (Lauer, 2011). This accurately describes how the many “systems” involved in modern healthcare delivery, and the physician organizations that support our doctors, operate. “In a collaborative network, the advantage goes to whoever can call the tune…, identify the relevant changes under way, find the pivotal role to play and communicate the vision in actionable frameworks.” Your Academy aspires to achieve that advantage. workingAs you cast your votes this summer for Academy leadership, take the time to learn about the candidates, the issues we face, and the collaboration and action that will be required to successfully represent you. I am personally honored and proud to be associated with you, our members, and the individuals you have chosen to represent you. Don’t waste your opportunity. Vote!
David R. Nielsen, MD, AAO-HNS/F EVP/CEO
As you read this, candidates for elected Academy offices are hoping for your vote and support as they offer their leadership and service to you through the Boards of Directors, Audit, and Nominating committees. Additionally, search committees are engaging in reviewing applications and interviewing candidates for three appointed board positions as Coordinators for Socioeconomic, Practice, and International Affairs. We are richly blessed with talented, prepared, and service-oriented members who are willing to donate extensive time and energy to manage the affairs of your Academy and Foundation on your behalf, and in the best interest of your patients.
Providing leadership in developing the strategies and directions for the Academy’s future, and overseeing the execution of those strategies is never an easy charge. Tremendous effort is required to study, analyze, dialogue, listen, and ultimately set a course. A willingness to change and support solutions that may differ from the current scope of work is required. At the same time, our leaders must continue to be the best that they have always been for the members and specialty. One of the greatest challenges facing our elected leaders (and by extension, facing us as surgeons) is knowing what to keep doing, what to stop doing, and what to initiate that we have never done before.
In his 2011 book, Escape Velocity, Geoffrey Moore describes the usual strategic preparation processes that default to the past as a guide, and how they pull us into the same thinking that brought us today’s problems. The same pathways doom us to perpetuate those problems and ensure mediocrity and growing irrelevance. He then exposes the principles and the framework that can free us from the gravitational field of prior years and get us out in front of our problems, providing outside perspectives and vectors that may lead to the synergy and alignment that make good things happen.
Choosing better and different courses for the future only succeeds if they are different enough to really matter. According to Moore, leading as an association; increasing our intimacy with our members and customers; and increasing our operational excellence helps us to generate the “escape velocity” needed to innovate for the future. While, at the same time, these same activities help association leaders in developing further its “crown jewels”—those unique assets that are highly valued by members and uniquely the association’s to provide. Because AAO-HNS/F leadership changes each year, each new participant must be more skillful in knowing how to allocate resources to existing and newly developing assets to optimize services and benefit to membership.
As leaders, simplifying and developing a laser focus on what we want to do brings an essential clarity to our work. Our mission and vision need such clarity. At a recent leadership meeting, a consultant described overhearing an executive of the Caterpillar Company drolly explain its vision as, “We are in the earth moving business. Fortunately for us, most of the earth appears to be in the wrong place.” While this brings a smile to our lips, the obvious focus of such perspective re-establishes clarity in the face of expanding differentiation and mission creep. Our vision to “empower our members to provide the best, ear, nose, and throat (and head and neck) care” can be equally focused if we apply this mission standard to each activity in which we engage. So with each action and decision, how would we answer the question, “Am I truly providing, or does this empower me to provide the best care?”
The organizational trends of the last decade and the emergence of a more global economy move us from “vertically integrated corporations run by command-and-control management systems to one of highly specialized and disaggregated enterprises interoperating collaboratively to create global value chains.” (Lauer, 2011). This accurately describes how the many “systems” involved in modern healthcare delivery, and the physician organizations that support our doctors, operate. “In a collaborative network, the advantage goes to whoever can call the tune…, identify the relevant changes under way, find the pivotal role to play and communicate the vision in actionable frameworks.” Your Academy aspires to achieve that advantage.
workingAs you cast your votes this summer for Academy leadership, take the time to learn about the candidates, the issues we face, and the collaboration and action that will be required to successfully represent you. I am personally honored and proud to be associated with you, our members, and the individuals you have chosen to represent you. Don’t waste your opportunity. Vote!