A Preparation Medley
This is the month of our Annual Meeting & OTO EXPOSM. By now, most of you have made preparations to attend. The excitement this year is extremely high as once again (for only the second time in Academy history) we cross our northern border and join our colleagues in Canada to conduct our Annual Meeting in Vancouver. Our previous foray into Canada was to Toronto in 2006. If there are any of you who have not yet completed your plans, we hope you will take the time to join us for this outstanding gathering of the world’s most collegial doctors, the best exhibit hall in the specialty, the expansive educational offerings, and the community and connection that many of us find to be the best reason to attend. While the meeting educational content and programming is superb, what is unique about our Annual Meeting & OTO EXPO is the unparalleled opportunity for combining great programming with discussions, interaction, committee work, social renewal, coordinating specialty society action, and invigorating our practices. Since a large number of our members practice in settings of five or fewer otolaryngologists, the social interactions and the clinical discussions and sharing are a great relief. Having spent 13 years as a solo practitioner, I remember with fondness the satisfaction of having my friends and colleagues at my elbow for the week of the Annual Meeting. Upholding Our Public Image Public perception of the medical profession remains a challenge. Several times during the last year, articles have appeared in major newspapers with an exposé or “investigative reporting” tone, casting a negative light on the AMA Relative Value Update Committee (RUC) that advises CMS on setting appropriate relative value units (RVU’s) for medical services. The RUC does not set physician prices, but only addresses relative values of services across the Medicare Physician Fee Schedule (MPFS). It is not a “secret committee” as reported, but invites all relevant stakeholders, including Centers for Medicare & Medicaid Services (CMS) representatives and members of the Medicare Payment Advisory Commission (MedPAC), to attend and only embargoes its work to prevent exploitation prior to publication of final MPFS each fall. The Academy has been involved in the RUC process since its inception more than 20 years ago, and we support continued use of the AMA RUC as the primary method for validating physician work RVUs. We believe physician input allowed by the RUC valuation process serves as an essential piece of evaluation for the work and intensity of physician services. The continued and almost willful misinformation that is generated paints physicians as self-serving and incorrectly tarnishes those who contribute many hours of service to help navigate the morass of codes and descriptors we must use to report our work. One of the most recent examples in The Washington Post on July 21 took particular issue with what it presented as physicians padding the time it takes to perform a procedure. While the article focused on gastroenterology, orthopedics, hand surgery, and ophthalmology, the implication is that the practice of reporting more time than actually needed for a procedure is widespread and intentionally done to increase reimbursement. The AMA staff and RUC leadership have responded with appropriate corrections to the misinformation and made these available. We should familiarize ourselves with the correct information and at least have a minimal understanding of how we participate to fairly represent the relative value of our work. See www.bit.ly/RUCprocess. Spearheading Our Leadership Selection By the time you read this, those elected to Academy office this summer will already have been announced and will be assuming their roles very shortly. Periodically, I try to remind each of us of the great depth of effective leadership, mentors, and role models within our membership. We have a Nominating Committee, which takes seriously its charge to put forward names of highly motivated and devoted individuals who will serve the Academy and Foundation well. Most of our Nominating Committee members do their work quietly and without much notice from the majority of the Academy members. But their task is arguably one of the most important of all our elected officials, as they are primarily responsible for the quality of the next generation of board members and officers. I take this opportunity to thank them for their work on behalf of the entire membership and personally as well. The process by which they consider and choose candidates has improved each year. More preparation goes into studying what is needed for each position. More familiarizing takes place on the strategic plan and direction of the Academy and Foundation. Knowing that every name they consider is a leader and an exceptional physician, they keep their discussions confidential and discreet, and ensure the names of all being considered are given the respect and honor they deserve. Next month we will begin a new leadership year. Please join us in Vancouver as we celebrate an exceptional year of accomplishment and kick off a new year of continued growth and improved service to all otolaryngologists.
This is the month of our Annual Meeting & OTO EXPOSM. By now, most of you have made preparations to attend. The excitement this year is extremely high as once again (for only the second time in Academy history) we cross our northern border and join our colleagues in Canada to conduct our Annual Meeting in Vancouver. Our previous foray into Canada was to Toronto in 2006. If there are any of you who have not yet completed your plans, we hope you will take the time to join us for this outstanding gathering of the world’s most collegial doctors, the best exhibit hall in the specialty, the expansive educational offerings, and the community and connection that many of us find to be the best reason to attend.
While the meeting educational content and programming is superb, what is unique about our Annual Meeting & OTO EXPO is the unparalleled opportunity for combining great programming with discussions, interaction, committee work, social renewal, coordinating specialty society action, and invigorating our practices. Since a large number of our members practice in settings of five or fewer otolaryngologists, the social interactions and the clinical discussions and sharing are a great relief. Having spent 13 years as a solo practitioner, I remember with fondness the satisfaction of having my friends and colleagues at my elbow for the week of the Annual Meeting.
Upholding Our Public Image
Public perception of the medical profession remains a challenge. Several times during the last year, articles have appeared in major newspapers with an exposé or “investigative reporting” tone, casting a negative light on the AMA Relative Value Update Committee (RUC) that advises CMS on setting appropriate relative value units (RVU’s) for medical services. The RUC does not set physician prices, but only addresses relative values of services across the Medicare Physician Fee Schedule (MPFS). It is not a “secret committee” as reported, but invites all relevant stakeholders, including Centers for Medicare & Medicaid Services (CMS) representatives and members of the Medicare Payment Advisory Commission (MedPAC), to attend and only embargoes its work to prevent exploitation prior to publication of final MPFS each fall. The Academy has been involved in the RUC process since its inception more than 20 years ago, and we support continued use of the AMA RUC as the primary method for validating physician work RVUs. We believe physician input allowed by the RUC valuation process serves as an essential piece of evaluation for the work and intensity of physician services.
The continued and almost willful misinformation that is generated paints physicians as self-serving and incorrectly tarnishes those who contribute many hours of service to help navigate the morass of codes and descriptors we must use to report our work. One of the most recent examples in The Washington Post on July 21 took particular issue with what it presented as physicians padding the time it takes to perform a procedure. While the article focused on gastroenterology, orthopedics, hand surgery, and ophthalmology, the implication is that the practice of reporting more time than actually needed for a procedure is widespread and intentionally done to increase reimbursement.
The AMA staff and RUC leadership have responded with appropriate corrections to the misinformation and made these available. We should familiarize ourselves with the correct information and at least have a minimal understanding of how we participate to fairly represent the relative value of our work. See www.bit.ly/RUCprocess.
Spearheading Our Leadership Selection
By the time you read this, those elected to Academy office this summer will already have been announced and will be assuming their roles very shortly. Periodically, I try to remind each of us of the great depth of effective leadership, mentors, and role models within our membership. We have a Nominating Committee, which takes seriously its charge to put forward names of highly motivated and devoted individuals who will serve the Academy and Foundation well. Most of our Nominating Committee members do their work quietly and without much notice from the majority of the Academy members. But their task is arguably one of the most important of all our elected officials, as they are primarily responsible for the quality of the next generation of board members and officers. I take this opportunity to thank them for their work on behalf of the entire membership and personally as well.
The process by which they consider and choose candidates has improved each year. More preparation goes into studying what is needed for each position. More familiarizing takes place on the strategic plan and direction of the Academy and Foundation. Knowing that every name they consider is a leader and an exceptional physician, they keep their discussions confidential and discreet, and ensure the names of all being considered are given the respect and honor they deserve.
Next month we will begin a new leadership year. Please join us in Vancouver as we celebrate an exceptional year of accomplishment and kick off a new year of continued growth and improved service to all otolaryngologists.