Two Days to Advance Private Practice Otolaryngology

As the landscape of our specialty continues to evolve, so too must the strategies and resources available to those who lead and shape it. Recognizing this, the American Academy of Otolaryngology–Head and Neck Surgery and its Foundation (AAO-HNS/F) is preparing to host the second annual OTO Forum on April 25–26, 2025, in Alexandria, Virginia. This event provides an unparalleled opportunity for education, collaboration, and innovation for anyone interested in the private practice model. Limited spaces are still available for registration.

A Crucial Investment in the Future of Private Practice

The OTO Forum has quickly become a must-attend event for those seeking to stay relevant in a rapidly changing healthcare environment. Ron B. Kuppersmith, MD, MBA, CEO of ENT Specialty Partners, and AAO-HNS/F Past President, underscored the importance of the event and why he supports physicians in his practice taking part.

Ron B. Kuppersmith, MD, MBA“By organizing the OTO Forum, the AAO-HNS/F continues to serve, support, and recognize the immense value of physician leadership in shaping the future of private practice. Our practice has been fortunate to participate in the founding and ongoing leadership of [the Otolaryngology Private Practice Section] OPPS with the founding chair, Marc G. Dubin, MD, and the current chair, Annette M. Pham, MD, helping to shape the program and promote ongoing engagement,” said Dr. Kuppersmith. “Participating in events like the OTO Forum is an investment in the strength and sustainability of our field. By taking time away from daily practice to engage in these discussions, our physicians are not only advancing their own expertise but also contributing to the broader success of independent medicine.

G. Lee Bryant, Jr., MDG. Lee Bryant, Jr., MD, of Allergy and ENT Associates of Middle Tennessee, sees the forum’s potential for long-term impact on the specialty: “I feel the OTO Forum, now in its second year, will evolve into the premier otolaryngology meeting related to the private practice setting. In this forum, the Otolaryngology Private Practice Section brings together experts in the areas of revenue cycle management, clinical medicine, and important ancillary services. It is also a great setting for networking and learning best practices from other private practices that are thriving.”

What to Expect at OTO Forum 2025

This year’s forum will build on the success of its inaugural event, delivering insightful discussions on key areas critical to the sustainability of private practice. The agenda includes interactive roundtables, expert-led panels, and dedicated networking sessions focused on business strategy, patient care innovations, and industry trends. Notable topics will include benchmarking ancillaries, the evolving hearing aid landscape, optimizing practice operations, and data-driven decision-making. View the full program on the event site.

Daniel “Dan” R. Gold, MDDaniel “Dan” R. Gold, MD, of ENT and Allergy Associates in White Plains, New York, and a session moderator, shared what he hopes participants in his session will learn. “After our session on 'Case Studies in Data Analytics: How Do You Measure Up?' I hope participants walk away with some actionable examples that enhance their understanding of how to use objective data to drive their practice forward. By seeking out evidence to validate what’s working well, identifying areas for improvement, and uncovering new opportunities for efficiency, physicians can make informed decisions that lead to tangible improvements in both patient care and business success. In today’s data-driven world, using evidence as a tool for growth is not just an option—it’s essential for thriving in private practice.”

The Power of Community and Collaboration

One of the most valuable aspects of the OTO Forum is its ability to foster connections among private practice otolaryngologists nationwide. The event provides a platform for open dialogue, allowing attendees to workshop their challenges, exchange best practices, and cultivate relationships that extend well beyond the event.

Marc G. Dubin, MDDr. Dubin, chief medical officer of ENT Specialty Partners, and past Chair of the Private Practice Study Session (PPSG, now OPPS), emphasized this point:

“Navigating the complexities of running a medical practice today demands continuous learning and collaboration. The OTO Forum offers a unique opportunity to engage with industry experts and national thought leaders, exchange real-world challenges, and gain actionable insights that drive practice success. Attending isn’t just an investment in your current practice—it’s an investment in its future.”

Srinivas R. Kaza, MDSrinivas R. Kaza, MD, of Lakeside ENT & Allergy in New York, reflected on his experience at last year's inaugural event: "Attending the inaugural OTO Forum last year was an invaluable experience, offering a unique opportunity to network with peers from across the country and turn shared challenges in private practice into actionable solutions. While taking time away from our busy schedules may seem daunting, it is essential for addressing the operational challenges we face today, such as increasing overhead and declining reimbursements. By exchanging insights on metrics and KPIs, we can strengthen our practices and the broader otolaryngology community at the grassroots level. I am excited to return this spring to moderate a panel discussion and further contribute to our unique community."

Douglas D. Reh, MDDouglas D. Reh, MD, partner at ESP/Centers for Advanced ENT Care, LLC, and moderator of the session “Subspecialties in Private Practice,” added to this sentiment. “In today's challenging economic climate, private practice otolaryngologists face significant obstacles in maintaining efficient, profitable practices while delivering high-quality patient care. Often, we operate in isolation, limiting our exposure to new ideas and innovative approaches. The OTO Forum (and OPPS) provide a valuable opportunity for us to connect as colleagues in private practice, exchange insights, and learn from one another to enhance both our practices and patient care.”

For many, the OTO Forum represents a rare opportunity to step away from daily clinical responsibilities and focus on the big picture. “Taking time away from a busy practice to attend the AAO-HNS/F OTO Forum is an investment in both personal growth and the future of patient care. As a moderator and an attendee last year, I witnessed firsthand how these gatherings foster collaboration, provide cutting-edge insights, and strengthen our professional community," Dr. Gold said. "In our fast-paced world, it’s essential to pause, engage with peers, and stay at the forefront of innovations that can enhance both our practices and our patients' lives.”

Build Lifelong Connections and Friendships

With a packed agenda and an impressive lineup of moderators and panelists, the second OTO Forum promises to be an essential event. Attendees will leave with not only a deeper understanding of how to navigate the private practice landscape but also a strengthened professional network to weather future challenges. “This meeting is a fantastic way to build meaningful friendships and professional connections that can enrich our careers. After last year’s event, I left with numerous new contacts—many of whom I now speak with regularly,” shared Dr. Reh.

As the specialty of otolaryngology continues to evolve, forums like these provide an essential platform for ensuring that private practices remain sustainable, innovative, and resilient. “I would strongly recommend attending, as OTO Forum provides a critical platform for education, collaboration, and advocacy—ensuring that private practice otolaryngology remains viable, adaptable, and innovative,” said Dr. Kuppersmith.

Despite its focus on issues relating to private practice, the OTO Forum is again open to all Academy members and nonmembers regardless of their current employment situation, including residents. “We all can benefit from collaboration, innovation, and thoughtful deliberation,” said David E. Melon, MD, Immediate Past Chair of OPPS.

Registration is open until April 24, 2025. Those interested in shaping the future of private practice are encouraged to secure their spot today!