Partners for Progress: Defining Meaningful Partnerships
As attendees made their way down the large escalators to the 2011 Annual Meeting & OTO EXPO exhibit hall, they couldn’t help but notice the tremendous banners hanging from the ceiling overhead that promoted AAO-HNSF Partners. And, something was different from past years. Instead of traditional pharma and device manufacturer logos, the AAO-HNSF meeting corporate recognition banners included 23 logos and names of the AAO-HNSF’s Partners for Progress. These Partners for Progress represent ENT group practices and academic centers that have made annual philanthropic donations in support of the AAO-HNSF’s work. Specifically, these groups help address the challenges faced by our specialty through partnership and leveraged resources working together for improved patient care. New this year, Partners for Progress participated in a specially designed form of communication between the AAO-HNS/F and partnering groups: the annual Partners for Progress Forum. The inaugural event, held Tuesday, September 13, brought together Partner representatives, members of the AAO-HNS/F Board of Directors, and executive staff. The 2011 Forum opened with introductions from David R. Nielsen, MD, AAO-HNS/F EVP and CEO. He remarked about the importance of having such a great group gathered for this first meeting, and at his pleasure of the group’s representation from solo, mid-sized, and large groups. The Forum is an important effort for the AAO-HNS/F as demonstrated by the participation of several key AAO-HNS/F Board members, including: James L. Netterville, MD, J. Regan Thomas, MD, and Shannon P. Pryor, MD. The Board of Governors was represented by Jay S. Youngerman, MD, whose group is also a Founding Partner. The Forum included a presentation about ways to become more engaged in the specialty’s success through volunteerism, sharing of intellect, and becoming an advocate. A second presentation highlighted the impact that generous donations have on the AAO-HNSF mission. Both of these presentations were of interest to Partners. Better still, as the group was walked through the AMA/Specialty Society Relative Value Update Committee (RUC) process, presented by Jenna Kappel, director of Health Policy, you could feel the energy in the room change. It became evident that this was an immediate and powerful connection to their interests. People asked questions, thought out loud, and shared insights about wanting to be more involved but just not having all the tools necessary. So, Ms. Kappel shared tips with them, simple things they could do like reading the Bulletin articles on the survey process, completing the surveys if selected as part of sample, and checking The News for solicitation of survey participation. Equally important, Ms. Kappel urged members to provide expertise for presentation for codes, to maintain a volunteer list for survey completion, and to notify the AAO-HNS if there are problems with payment or gaps in coding. As a result of the Forum, it was clear there was great interest in this area, and so the Partners for Progress will receive announcements about surveys for which participation is invited. The “Open Forum,” which offered an opportunity for Partner-driven conversations about trends and challenges faced in the day-to-day practice of otolaryngology, was facilitated by David R. Nielsen, MD, and Louise Eddy, MS CCC/A, FAAA, Texas Ear, Nose, & Throat Specialists, P.A., administrator and director of audiology. The Forum provided the chance for real dialogue about payer advocacy, issues being faced by the group, quality measures being undertaken, and the changing role of the single-specialty group. Of course, there is never enough time for such important conversations. The group agreed that there was a need for continued dialogue and that they would use all avenues available to Partners for continued collaboration (email, digest newsletters for Partners, and several planned face-to-face meetings throughout the year). As several of the Partners’ CEOs are members of the Association of Otolaryngology Administrators’ Large Groups Executives Forum, an invitation was extended to the AAO-HNSF to participate in the spring meeting and to continue the exciting discussions and present on the AAO-HNS/F’s progress. This is what Partners for Progress is all about—shared knowledge, dialogue, collaboration, and leveraged resources toward a stronger specialty. The AAO-HNS/F believes the program is key to the future and will serve as a vital communication tool between the AAO-HNS/F, otolaryngologists, and their staff. And, through the fundamental mission support, Partners for Progress will continue to open doors for young physicians, facilitate research, and foster innovative programs and services that support otolaryngologists—head and neck surgeons in providing the best patient care. For more information about Partners for Progress, please visit www.entnet.org/partners. “After attending the Forum for the Partners for Progress, I am more convinced than ever that our AAO-HNS/F is dedicated to the progress of our specialty through research, education, and standard setting. I am encouraged by the Academy’s willingness to advocate on behalf of both academic and private practice otolaryngologists for improved quality measures, coding standards, and payer guidelines. This partnership has the potential to transform our specialty.”– Rance W. Raney, MD, President, Texas Ear, Nose & Throat Specialists, PA
As attendees made their way down the large escalators to the 2011 Annual Meeting & OTO EXPO exhibit hall, they couldn’t help but notice the tremendous banners hanging from the ceiling overhead that promoted AAO-HNSF Partners. And, something was different from past years. Instead of traditional pharma and device manufacturer logos, the AAO-HNSF meeting corporate recognition banners included 23 logos and names of the AAO-HNSF’s Partners for Progress. These Partners for Progress represent ENT group practices and academic centers that have made annual philanthropic donations in support of the AAO-HNSF’s work. Specifically, these groups help address the challenges faced by our specialty through partnership and leveraged resources working together for improved patient care.
New this year, Partners for Progress participated in a specially designed form of communication between the AAO-HNS/F and partnering groups: the annual Partners for Progress Forum. The inaugural event, held Tuesday, September 13, brought together Partner representatives, members of the AAO-HNS/F Board of Directors, and executive staff. The 2011 Forum opened with introductions from David R. Nielsen, MD, AAO-HNS/F EVP and CEO. He remarked about the importance of having such a great group gathered for this first meeting, and at his pleasure of the group’s representation from solo, mid-sized, and large groups. The Forum is an important effort for the AAO-HNS/F as demonstrated by the participation of several key AAO-HNS/F Board members, including: James L. Netterville, MD, J. Regan Thomas, MD, and Shannon P. Pryor, MD. The Board of Governors was represented by Jay S. Youngerman, MD, whose group is also a Founding Partner.
The Forum included a presentation about ways to become more engaged in the specialty’s success through volunteerism, sharing of intellect, and becoming an advocate. A second presentation highlighted the impact that generous donations have on the AAO-HNSF mission. Both of these presentations were of interest to Partners. Better still, as the group was walked through the AMA/Specialty Society Relative Value Update Committee (RUC) process, presented by Jenna Kappel, director of Health Policy, you could feel the energy in the room change. It became evident that this was an immediate and powerful connection to their interests. People asked questions, thought out loud, and shared insights about wanting to be more involved but just not having all the tools necessary. So, Ms. Kappel shared tips with them, simple things they could do like reading the Bulletin articles on the survey process, completing the surveys if selected as part of sample, and checking The News for solicitation of survey participation.
Equally important, Ms. Kappel urged members to provide expertise for presentation for codes, to maintain a volunteer list for survey completion, and to notify the AAO-HNS if there are problems with payment or gaps in coding. As a result of the Forum, it was clear there was great interest in this area, and so the Partners for Progress will receive announcements about surveys for which participation is invited.
The “Open Forum,” which offered an opportunity for Partner-driven conversations about trends and challenges faced in the day-to-day practice of otolaryngology, was facilitated by David R. Nielsen, MD, and Louise Eddy, MS CCC/A, FAAA, Texas Ear, Nose, & Throat Specialists, P.A., administrator and director of audiology. The Forum provided the chance for real dialogue about payer advocacy, issues being faced by the group, quality measures being undertaken, and the changing role of the single-specialty group. Of course, there is never enough time for such important conversations. The group agreed that there was a need for continued dialogue and that they would use all avenues available to Partners for continued collaboration (email, digest newsletters for Partners, and several planned face-to-face meetings throughout the year). As several of the Partners’ CEOs are members of the Association of Otolaryngology Administrators’ Large Groups Executives Forum, an invitation was extended to the AAO-HNSF to participate in the spring meeting and to continue the exciting discussions and present on the AAO-HNS/F’s progress.
This is what Partners for Progress is all about—shared knowledge, dialogue, collaboration, and leveraged resources toward a stronger specialty. The AAO-HNS/F believes the program is key to the future and will serve as a vital communication tool between the AAO-HNS/F, otolaryngologists, and their staff. And, through the fundamental mission support, Partners for Progress will continue to open doors for young physicians, facilitate research, and foster innovative programs and services that support otolaryngologists—head and neck surgeons in providing the best patient care.
For more information about Partners for Progress, please visit www.entnet.org/partners.