Academy Advantage Partner Updates
Premier Partner Eyemaginations Offers Patient-Centered Application Did you know that the iPad is a growing and overwhelming preference among U.S. healthcare professionals? In fact, in a survey conducted by the Healthcare Information and Management Systems Society, 70 percent of those polled — from both hospitals and other healthcare organizations — planned to make use of iPads sometime in 2011, while 25 percent had plans to work with them immediately.1 At Eyemaginations, we are convinced that this interest in the iPad will change the way doctors practice medicine, as it provides complete mobility for doctors and real-time visual presentations for patients, promoting a higher sense of understanding when it comes to medical terminology. As with all of our products, we are committed to helping doctors present complex information to patients in an engaging, easy-to-understand manner. Our new Eyemaginations iPad Apps represent yet another innovative option in our portfolio of solutions. The LUMA ENT App was designed to help otolaryngologists explain ear, nose, and throat-related conditions and treatments to patients in the office. It includes 25 videos explaining allergies, cochlear implants, sinusitis, laryngitis, mastoiditis, and more. The LUMA ENT App is perfect in the reception area to engage and educate waiting patients via iPad. You can download the LUMA ENT App as well as the full series of LUMA iPad Apps from iTunes. All apps are free to Eyemaginations LUMA clients and available as a free demo for all others. About Eyemaginations Eyemaginations, Inc., is a healthcare media company focused on solutions that support professionals, patients, and corporations in communicating and understanding complex topics. The company’s in-depth experience with animation, design, and software has enabled Eyemaginations to create integrated systems that provide clear and concise education solutions. Eyemaginations has a portfolio of products that are focused on eye care, ENT, audiology, and facial aesthetics. The company has offices in the United States and Europe. Eyemaginations may be reached at 1-877-321-5481, email at entinfo@eyemaginations.com or online at ent.eyemaginations.com. References 1. Mobility Management News Desk. “iPad is overwhelming tablet of choice in healthcare.” Visage Mobile. 2010. Healthcare Information and Management Systems Society. 23 Dec. 2010 (http://www.visagemobile.com/news/news/mobile-strategy-and-policy-news/5964/ipad-is-overwhelming-tablet-of-choice-in-healthcare) New AAO-HNS Academy Advantage Partner WorldPay Explains Benefits of Credit, Debit Card Transaction Processing Card payments continue to grow in popularity with consumers, so accepting them becomes even more crucial to the growth of your practice. Over 200 million MasterCard® and Visa® card holders in the United States depend on the ability to purchase services and products with electronic payments. Fewer people carry cash or write checks.How can you lower your cost for accepting cards? • Since your office processes patient transactions, you already qualify for lower-risk transaction rates. • Switch patients who pay with debit cards to direct debit (ACH). These transactions reduce your processing costs. • Offer more payment options, as this can lead to overall lower costs. • Start accepting ATM debit card transactions. What is an interchange fee and do you have to pay it? Interchange is the fee you are charged for passing financial transactional information from your payments processor to the card associations and to the banks that issue credit, debit, and prepaid cards. The card associations don’t have one set rate that applies to every industry or every sale made. The rate varies based on the way the card information is provided, the type of card used, and the kind of transaction. Can you lower your interchange rate? The lowest interchange rate occurs when a card is swiped through a terminal. If the terminal can’t read the card’s magnetic stripe, you can key enter the information. However, this increases the interchange rate. If you must key in the information, use a trusted fraud prevention tool. (Ask your payments processor which to use.) If you don’t, you’ll see the interchange rate rise dramatically. WorldPay provides access – and advocacy on your behalf – to the card associations, including Visa®, MasterCard®, Discover®, American Express®, and all of the major PIN-secured debit networks. You can also lower your interchange rate by settling your terminal and transactions at the end of each day. If you settle weekly or monthly, you can count on your rate rising. WorldPay enables its business partners to accept card payments both at the point of sale and over the Internet. It offers Academy members free hardware and special pricing. Contact 1-866-772-5965 (use group ID 130163) or visit www.worldpay.us.
Premier Partner Eyemaginations Offers Patient-Centered Application
Did you know that the iPad is a growing and overwhelming preference among U.S. healthcare professionals? In fact, in a survey conducted by the Healthcare Information and Management Systems Society, 70 percent of those polled — from both hospitals and other healthcare organizations — planned to make use of iPads sometime in 2011, while 25 percent had plans to work with them immediately.1
At Eyemaginations, we are convinced that this interest in the iPad will change the way doctors practice medicine, as it provides complete mobility for doctors and real-time visual presentations for patients, promoting a higher sense of understanding when it comes to medical terminology. As with all of our products, we are committed to helping doctors present complex information to patients in an engaging, easy-to-understand manner. Our new Eyemaginations iPad Apps represent yet another innovative option in our portfolio of solutions.
The LUMA ENT App was designed to help otolaryngologists explain ear, nose, and throat-related conditions and treatments to patients in the office. It includes 25 videos explaining allergies, cochlear implants, sinusitis, laryngitis, mastoiditis, and more. The LUMA ENT App is perfect in the reception area to engage and educate waiting patients via iPad.
You can download the LUMA ENT App as well as the full series of LUMA iPad Apps from iTunes. All apps are free to Eyemaginations LUMA clients and available as a free demo for all others.
About Eyemaginations
Eyemaginations, Inc., is a healthcare media company focused on solutions that support professionals, patients, and corporations in communicating and understanding complex topics. The company’s in-depth experience with animation, design, and software has enabled Eyemaginations to create integrated systems that provide clear and concise education solutions. Eyemaginations has a portfolio of products that are focused on eye care, ENT, audiology, and facial aesthetics. The company has offices in the United States and Europe. Eyemaginations may be reached at 1-877-321-5481, email at entinfo@eyemaginations.com or online at ent.eyemaginations.com.
References
1. | Mobility Management News Desk. “iPad is overwhelming tablet of choice in healthcare.” Visage Mobile. 2010. Healthcare Information and Management Systems Society. 23 Dec. 2010 (http://www.visagemobile.com/news/news/mobile-strategy-and-policy-news/5964/ipad-is-overwhelming-tablet-of-choice-in-healthcare) |
Card payments continue to grow in popularity with consumers, so accepting them becomes even more crucial to the growth of your practice. Over 200 million MasterCard® and Visa® card holders in the United States depend on the ability to purchase services and products with electronic payments. Fewer people carry cash or write checks.How can you lower your cost for accepting cards?
• | Since your office processes patient transactions, you already qualify for lower-risk transaction rates. |
• | Switch patients who pay with debit cards to direct debit (ACH). These transactions reduce your processing costs. |
• | Offer more payment options, as this can lead to overall lower costs. |
• | Start accepting ATM debit card transactions. |
What is an interchange fee and do you have to pay it?
Interchange is the fee you are charged for passing financial transactional information from your payments processor to the card associations and to the banks that issue credit, debit, and prepaid cards.
The card associations don’t have one set rate that applies to every industry or every sale made. The rate varies based on the way the card information is provided, the type of card used, and the kind of transaction.
Can you lower your interchange rate?
The lowest interchange rate occurs when a card is swiped through a terminal. If the terminal can’t read the card’s magnetic stripe, you can key enter the information. However, this increases the interchange rate. If you must key in the information, use a trusted fraud prevention tool. (Ask your payments processor which to use.) If you don’t, you’ll see the interchange rate rise dramatically. WorldPay provides access – and advocacy on your behalf – to the card associations, including Visa®, MasterCard®, Discover®, American Express®, and all of the major PIN-secured debit networks.
You can also lower your interchange rate by settling your terminal and transactions at the end of each day. If you settle weekly or monthly, you can count on your rate rising.
WorldPay enables its business partners to accept card payments both at the point of sale and over the Internet. It offers Academy members free hardware and special pricing. Contact 1-866-772-5965 (use group ID 130163) or visit www.worldpay.us.