Oral, Head, and Neck Cancer Awareness Week in New England
Each year the Academy observes Oral, Head & Neck Cancer Awareness Week (OHANCAW) coordinated by the Head and Neck Cancer Alliance. OHANCAW is dedicated to educating the public about these potentially life-threatening, but highly treatable cancers, and to promoting prevention, screening, and early detection. According to the American Cancer Society, head and neck cancers represent the sixth most common form of cancer in the U.S., with more than 50,000 cases diagnosed annually and more than 12,000 deaths. AAO-HNS Board of Director member Jerry M. Schreibstein, MD, and Barry R. Jacobs, MD, MSO-HSN, BOG Governor, and their practice, Ear, Nose & Throat Surgeons of Western New England in Springfield, MA, screened more than 160 individuals during OHANCAW and detected two oral cancers. For the past seven years, the physicians at Ear, Nose and & Throat Surgeons have joinded with the Massachusetts Society of Otolaryngology in observing OHANCAW. By leveraging the relationships with their local hospital public relations department, radiation and medical oncology colleagues, and local media, they have built a highly successful screening program. In Springfield, media activities spanned a full week (May 8-14) during which OHANCAW was publicized in the local newspaper in English and Spanish, on the radio. “Working with our colleagues at the D’Amour Cancer Center at Baystate Medical Center in Springfield, we are able to run a highly efficient, multidisciplinary screening program.” said Dr. Schreibstein. “Eighty-five percent of head and neck cancers are related to tobacco use,” he said. To help in this effort, screening participants were provided handouts on smoking cessation. “When oral, head, and neck cancers are diagnosed early, these potentially deadly diseases can be more easily treated, and the chances of survival increase.” The focus now turns to 2012. We encourage you to start brainstorming educational and outreach activities for OHANCAW next year. For more information, visit www.entnet.org/aboutus/oralheadneckcancer.cfm.
According to the American Cancer Society, head and neck cancers represent the sixth most common form of cancer in the U.S., with more than 50,000 cases diagnosed annually and more than 12,000 deaths.
AAO-HNS Board of Director member Jerry M. Schreibstein, MD, and Barry R. Jacobs, MD, MSO-HSN, BOG Governor, and their practice, Ear, Nose & Throat Surgeons of Western New England in Springfield, MA, screened more than 160 individuals during OHANCAW and detected two oral cancers. For the past seven years, the physicians at Ear, Nose and & Throat Surgeons have joinded with the Massachusetts Society of Otolaryngology in observing OHANCAW. By leveraging the relationships with their local hospital public relations department, radiation and medical oncology colleagues, and local media, they have built a highly successful screening program.
In Springfield, media activities spanned a full week (May 8-14) during which OHANCAW was publicized in the local newspaper in English and Spanish, on the radio.
“Working with our colleagues at the D’Amour Cancer Center at Baystate Medical Center in Springfield, we are able to run a highly efficient, multidisciplinary screening program.” said Dr. Schreibstein.
“Eighty-five percent of head and neck cancers are related to tobacco use,” he said. To help in this effort, screening participants were provided handouts on smoking cessation.
“When oral, head, and neck cancers are diagnosed early, these potentially deadly diseases can be more easily treated, and the chances of survival increase.”
The focus now turns to 2012. We encourage you to start brainstorming educational and outreach activities for OHANCAW next year. For more information, visit www.entnet.org/aboutus/oralheadneckcancer.cfm.