The future of the ENT office

December 2017/January 2018 – Vol. 36, No. 11

The AAO-HNSF 2017 Annual Meeting & OTO Experience premiered the Practice of the Future Pavilion, a venue designed to highlight new technologies, equipment, and services that could be found in four rooms of an otolaryngologist’s office or hospital. We focused on the waiting room, examination room, operating room, and a room dedicated to education and training.

Located in the middle of the OTO Experience, this new venue garnered a lot of attention.

The Waiting Room: AllMeds™ Specialty Practice Services demonstrated its medical records technology along with its practice management software and billing collection services. This type of technology also extended into the examination room.

The Examination Room: ATMOS Inc., displayed ENT workstations. A new company, dB Diagnostic Systems™, introduced hearing testing software called Hearing Healthcare Pro™. ENT-Cloud showed its medical records technology. Another new company, Hoana Medical, brought in its Lifebed, a portable diagnostics device. PENTAX Medical demonstrated its video processors, and Reliance Medical Products / Haag-Streit displayed one of its examination chair units.

The Education and Training Room: Entellus Medical™ showed its techniques with balloon sinus dilation and displayed its cliq pump, wireless camera, surgical tools, and balloons. Four companies new to our meeting also participated: Materialise demonstrated its 3-D printer and displayed models that were printed onsite; nDorse introduced its mobile app that allows positive reinforcement and feedback among colleagues; Tobii Pro showed its eye-tracking solution and how it can be used in training surgeons; and VRmagic demonstrated its virtual reality medical simulator technology.

The Operating Room: BR Surgical LLC OPTOMIC® had its ENT training station in the education and training room and its operating chair unit in the operating room. This unit is unique because it includes the chair, ENT treatment cabinet, and video technology all in one compact space. ClaroNAV, Inc., had its ENT Navigation System, NaviENT, on display to show its enhanced productivity for surgeons. Finally, Medical Digital Developers LLC, revealed how its D-Scope Systems is capable of connecting to any medical camera.

These companies assisted us in debuting our newest, cutting-edge otolaryngology experience by providing our medical professional attendees the hands-on opportunity to see how these new products and services can offer innovative solutions on a day-to-day basis. Join us at the 2018 Annual Meeting in Atlanta, GA, for the opportunity to see, touch, and imagine the Practice of the Future.

AllMedsTM Specialty Practice Service



ClaroNAV, Inc.

dB Diagnostic Systems™


Entellus Medical™

Hoana Medical


Medical Digital Developers, LLC dba D-Scope Systems

nDorse, LLC

PENTAX Medical

Reliance Medical Products/Haag-Streit

Tobii Pro